– Develop and implement comprehensive performance marketing strategies across multiple channels, including but not limited to PPC, SEO, SEM, social media, and email marketing. – Analyze campaign performance data and metrics to identify trends, insights, and areas for optimization. – Lead A/B testing and experimentation initiatives to improve campaign effectiveness and ROI. – Collaborate closely with cross-functional teams, including design, content, and analytics, to ensure alignment and cohesion across campaigns.